Praxis Story

Praxis was born out of the passion of a young dentist, Dr Pranav Agale, for helping his community have a hassle-free experience marketing their practices and with solutions that would ease their efforts, time, and money to build and grow a sustainable practice.

By the time he reached the final stages of his dental degree in 2012, Pranav noticed a troubling trend among his peers. Many talented young dentists were struggling—not because they lacked skill or dedication, but because they couldn’t find the right opportunities to apply their talents.

This realization struck Pranav deeply. He could see the frustration in his fellow students and the challenges they faced in finding work that matched their aspirations. It was at this moment that inspiration hit him—a simple yet revolutionary idea that would fill this glaring gap: a dedicated online portal for dentists, a platform that would change the landscape of the dental community.

But building this portal wasn’t easy. Pranav faced challenges like: What should the website's name be? Where and how to buy the name? How to select the right web development company? What budget would it take to design the website? And so on…

Once he had all the answers, he finally took the plunge and started working with a development company. Excited and purposeful, he created a detailed presentation outlining exactly what he wanted. He was determined to make sure the developers understood his vision. At first, he was confident they did. But soon, things started to get tricky.

However, the reality was different. The days turned into weeks and weeks into months, and the visitor count didn’t even cross three digits. Two months in, and he hadn’t even recovered the cost of the domain.

Frustrated and confused, he first heard the term “SEO.” When he asked the developers about it, they shrugged and told him it was outside their expertise.

Having invested so much time and money, he knew there was no turning back. A new challenge now loomed before him: How and where to find an SEO company? What would it cost? What did he even need?

After thorough research, he finally chose an SEO company that promised to optimize ten keywords. With no understanding of the technicalities, he had to trust them blindly. They assured him that his website would see an explosion of traffic in just a few months. He couldn’t help but imagine visitors lining up at his site.

But little did he know that disappointment was on its way… Even after a year, not a single keyword climbed the search rankings. His excitement turned into frustration. This SEO thing felt more like a slow train to nowhere, and it had cost him double – both time and money down the drain.

At this point, he had lost everything and decided to take things under his control. He slowly started learning SEO, how it works, and all the small things that make an impact. After a year of hard work, the website ranked in more than 100 keywords and witnessed hundreds of daily visitors.

It wasn't easy, but finally, it paid off. It was like earning a PhD in digital marketing. At present, dentistfriend.com ranks in more than 1500 keywords and witnesses more than 5,000 visitors every month.

Despite being a dentist with an MBA, he struggled to build a strong online presence for his website. At this point, he realized that other doctors probably faced similar challenges: finding developers who understand medical terms, choosing the right keywords for their website, and figuring out the overall marketing strategy.