Meet Dr. Vishwas Madan, a renowned Periodontist and the driving force behind Ivory Dental, located in Seawoods, Navi Mumbai. Since 2016, Dr. Madan has partnered with Praxis to revolutionize his dental practice. What started as a small clinic has now grown into a thriving dental hub, and the journey has been nothing short of extraordinary.
When Dr. Vishwas first teamed up with Praxis, Ivory Dental was a modest clinic with big dreams. The online presence was minimal, and it was hardly visible on Google. Patient flow was steady but not overwhelming, and the clinic’s brand was just starting to build recognition in Seawoods.
Praxis crafted a comprehensive digital marketing strategy tailored to Ivory Dental’s needs, focusing on several key areas:
Our team implemented the strategy in stages:
1. SEO and Website Upgrades: We created the 1st website right in the beginning and completely revamped it after 5 years with a fresh brand identity along with incorporation of everything that was needed for SEO and user experience.
2. Social Media and YouTube: We launched targeted Instagram campaigns and established a YouTube presence to connect with a broader audience.
3. Google Ads and Local Search Optimization: We ran effective Google Ad campaigns and optimized local search results to ensure Ivory Dental dominated Google presence.
4. Offline Events and Patient Retention: We assisted Dr.Vishwas & Team Ivory in planning successful offline events and developed strategies to retain patients.
5. Staff Training: We focused on training the staff to provide the best patient experience possible, ensuring every visit was pleasant and memorable.
6. One-On-One Consulting: We provided consulting services to help improve treatment acceptance, offering personalized guidance for each patient.
7. Internal Marketing: We developed internal marketing strategies to encourage existing patients to consider various cosmetic dental procedures, boosting overall engagement and satisfaction.
The results have been phenomenal. Within 5 years of starting the practice Dr.Vishwas had to shift to a bigger place in order to accommodate waiting patients. Over the past eight years, Ivory Dental’s revenue has increased tenfold. The clinic now ranks for over 150 keywords on the first page of Google, and their online presence is robust and commanding. Active Instagram targeting has significantly boosted lead generation, while local search optimization has cemented their reputation in Navi Mumbai.
This journey taught us the importance of a tailored and multifaceted approach. We faced many challenges in the initial years, including budget limitation but overcame them through persistent efforts with tiny steps. The insights gained from this partnership will undoubtedly benefit future projects.
In summary, Dr. Vishwas Madan and Ivory Dental’s journey from a small clinic to a leading dental practice in Navi Mumbai is a testament to the power of a well-executed digital marketing strategy. We are proud of their growth and excited about our continued partnership. Here’s to looking forward to another decade of success together!