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We all know the value of video testimonials for any business, especially for medical professionals. They provide a real-life opinion about your service. Here's how you can make the most of them:

1. Why video testimonials?

Unlike written testimonials, video testimonials add an extra layer of credibility and authenticity. Your patients can see and hear real reactions, making the testimonials more engaging and believable.

Video testimonials are more impactful because they provide visual evidence of a happy patient. They give potential patients a glimpse of the experience they can expect, making it easier for them to trust and choose your service.

Video testimonials can significantly enhance your online presence, improve SEO, increase patient trust, and ultimately drive more appointments. They add a personal touch to your practice that can't be replicated in text.

2. Where can you use video testimonials?

You can use video testimonials on your website, social media platforms, email newsletters, and even in-office displays. They're versatile and can be repurposed to fit various formats.

One of the important things you should have in mind before sharing the video testimonial anywhere online is to have written consent from the patient for the same.

3. What to shoot in a video testimonial?

When shooting a video testimonial, focus on the patient's experience, their journey, the problem they came in with, how it was addressed and the final outcome. Let them share how their life has improved since their treatment.

You can take professional help in editing the testimonial video and showcase the patient's journey in the background with the help of small video clips recorded during the consultation, hospitality, patient expressions etc. while the patient is sharing his/her experience in the video.

4. How to get quantifiable results?

To measure the impact of video testimonials, track metrics like video views, shares, likes, comments, and website traffic sources. Most importantly, keep an eye on the increase in patient inquiries or appointments since the video testimonial's release.

5. What should be the language of videos?

The language should be one that your target audience understands and feels comfortable with. For most, this would be the language commonly spoken in your region.

6. How to record a video testimonial?

Recording a video testimonial is straightforward. Ensure good lighting, steady camera work, clear audio, and a comfortable environment for your patient. Remember to keep it short, sweet, and to the point.

Here are some common mistakes doctors make while recording video testimonials:

Audio Quality: Use a good device, reduce background noise, consider soundproofing, and choose a quiet time for recording.

Video Quality: Invest in a good device, ensure adequate lighting, and stabilize your camera to avoid shaky footage.

Video Composition: Pay attention to orientation, the background, and the subject. A clean, uncluttered background works best.

Video Duration: Keep it concise. Long videos can lose viewer interest.

Video Content: Ensure the content is relevant, engaging, and provides value.

7. Excuses people make for not shooting video testimonials:

Common excuses are lack of time, equipment, or feeling uncomfortable on camera. However, with today's technology, shooting a high-quality video testimonial is easier than ever.

Another big challenge is that the patients don’t get ready for recording the video testimonial. It's not because they are not willing to but because they are camera shy or not so comfortable recording it.

The simplest solution for this is to get yourself in that high energy where you make the patient feel comfortable, tell them that it’s okay even if they fumble & make a few words here & there.

Also, it's recommended to try shooting your own video testimonial for someone before you ask it from your patients. This will certainly help you in eliminating the fear of shooting and you will be able to request your patients for the same confidently.

Remember, video testimonials are powerful tools that can boost your practice's reputation and attract more patients. So, why wait? Start shooting your first video testimonial today!