Dr. Shruti, the owner of Veda Dentistry and Cosmetology, is an endodontist with a deep passion for cosmetic dental procedures. She designed her clinic to feel more like a cozy lounge than a typical dental office, hoping to attract more smile-designing cases. Despite the clinic's welcoming vibe, Dr. Shruti found herself puzzled and disappointed with the limited number of smile makeover patients. That's when she reached out to us for help.
We started with our "QUANTO" service, analyzing Dr. Shruti’s practice to identify problem areas. Veda Dentistry had great facilities, a fantastic team, and a strong social media presence. However, her website wasn't effective in attracting patients seeking cosmetic procedures. It lacked a strong Google presence and was hard for visitors to navigate, making it difficult for them to find the information they needed.
We recommended a complete website revamp followed by strategic Search Engine Optimization (SEO) to boost traffic. However, Dr. Shruti was hesitant to invest in a new website since she had recently had it designed. She preferred to improve the existing site and focus on SEO first.
We knew this approach may not fully resolve her concerns, but unfortunately, we had limitations. As a doctor, you would agree that dealing with a previously failed case comes with a lot of challenges, and the same applies when you want to make changes to an existing website.
Despite these challenges, we focused on what we could control—SEO. We researched the right keywords, analyzed the competition, and kicked our SEO efforts into high gear. After nearly a year of hard work, Dr. Shruti saw significant improvements in her Google ranking and website traffic. However, the increase in Smile Designing leads was still not as expected. This was when Dr. Shruti agreed to the website revamp.
We brainstormed and researched trends to incorporate several key elements into the new website:
After nine weeks of fine tuning every aspect of the website, we were thrilled to launch it. The site was not only visually appealing but also user friendly, reflecting the positive atmosphere of Veda Dentistry & Cosmetology. Our SEO efforts had increased the visitors by 3X with the 2X engagement on the website, and resulted in an incredible 4X increase in inquiries. With the newly revamped website, we experienced a noticeable boost in conversions. Over the course of just three months, Dr. Shruti attracted more than 48 new leads for smile makeovers.Our experience shows that attention to detail and a holistic approach can lead to remarkable outcomes. If you're someone who is looking to boost your practice's online presence and attract more patients, we're here to help at Praxis 360.
