Meet Dr. Shiva Kumar, a respected urologist in Bangalore with over 15 years of experience. He had everything going for him: a loyal patient base, an excellent reputation, and expertise in his field. But when it came to his online presence, things were a bit messy. Potential patients were having a hard time finding accurate information about him, which was keeping new patients from reaching out.
That’s when Praxis360 stepped in to help.
When we first looked at Dr. Kumar’s digital presence, we found a few major issues:
1. Multiple GMB Profiles: There were several Google My Business (GMB) profiles for Dr. Kumar, each with conflicting details. This made it confusing for potential patients to know which one was right.
2. Wrong Location Details: Some of his GMB profiles had the wrong clinic address, which made it hard for patients to find him.
3. No Central Hub: Dr. Kumar didn’t have a website. Without one, there was no place for patients to learn more about his services, see patient testimonials, or easily book an appointment online.
To fix these problems, we developed a clear plan:
1. Better Online Visibility: With everything now in one place, the clinic became much easier to find. His GMB profile and new website boosted his visibility on search engines, making it simpler for patients to locate him.
2. More Patient Inquiries: As a result of the clear, consistent information, Dr. Shiva Kumar saw a noticeable increase in patient inquiries and bookings.
3. Better Patient Experience: The new online booking system made scheduling appointments quick and easy, improving the overall patient experience.
4. Increased Credibility:The updated website and glowing patient reviews reinforced his reputation as a trusted urologist in Bangalore.
One GMB profile is all you need to get started on the right path. Having multiple profiles can confuse patients and harm your online visibility. Keep it simple and accurate.
Make sure your location is correct. Accurate address details and good visuals will help patients find you with ease.
Invest in a professional website. A website acts as your digital business card, helping you connect with new patients and build trust.
Dr. Shiva Kumar’s practice now has a strong, professional online presence. He is no longer hidden in a sea of conflicting information. His practice is growing and thriving, and this is all because of a clear, well-organized digital strategy.
