A talented periodontist and implantologist in Surat, recently opened his second practice, NxtDent. To expand his online presence and attract more patients, he turned to Praxis for help.
After getting to know Dr. Ankit's goals, we crafted a marketing plan that highlighted his specialty treatments, like implants and gum care. We designed a user-friendly website that perfectly represented his beautifully designed practice, optimized over 30+ keywords, and launched performance marketing campaigns.
We spent a few months executing our plan and anticipated great results. Surprisingly, while the keywords ranked high and the ads generated good traction, these successes didn't translate into more patients visiting the practice. It was time to reassess our strategy.
In our brainstorming sessions with Dr. Ankit, we dove deep into understanding what was missing. During our analysis, we noticed a recurring theme in patient reviews: they all praised Dr. Ankit for providing a painless experience. It became clear that we needed to shift our focus from just highlighting specialty treatments to promoting painless dental care.
Implementing the New StrategyIn our brainstorming sessions with Dr. Ankit, we dove deep into understanding what was missing. During our analysis, we noticed a recurring theme in patient reviews: they all praised Dr. Ankit for providing a painless experience. It became clear that we needed to shift our focus from just highlighting specialty treatments to promoting painless dental care.
Leveraging the USPNxtDent’s standout feature is its commitment to painless dentistry. We redesigned the website to spotlight this strength, featuring a prominent visibility on the homepage that reassured potential patients of a stress-free, comfortable dental experience.
We adjusted our performance marketing approach, including ad copies, budget, and targeting, to focus on promoting painless treatments rather than just Dr. Ankit’s specialties. This helped us reach more patients looking for a comfortable dental experience.
We expanded beyond Google Ads to Meta Ads (formerly Facebook and Instagram Ads). These targeted campaigns reached specific demographic segments in Surat who were interested in painless dental treatments. The engaging messages in these ads drew more people to explore NxtDent’s services.
Dental anxiety is common, especially regarding dental procedures that are painful. Patients often worry about the effectiveness of local anesthetic injections, dental equipment, and the possibility of experiencing pain during treatment. To raise awareness, we focused on a dental campaign where they shared real patient stories and demonstrated modern techniques to alleviate doubts. Our goal? To reassure everyone that dental care can be painless. Through knowledge and confidence, they empowered individuals to take control of their oral health journey with a smile.
We provided Dr. Ankit with in-depth training on how to nurture leads generated from our ads. We shared tips on building strong, ongoing relationships with potential patients, ensuring they felt confident and connected with NxtDent.
The results were outstanding. With an initial investment in Meta Ads, NxtDent achieved a 3X return on investment (ROI). The practice now enjoys a robust online presence and a reputation for providing painless dental care.
Dr. Ankit Desai’s journey with NxtDent demonstrates that sometimes it’s not just about doing the marketing, but about doing the right things with an effective strategy. If you’re looking to grow your practice and achieve remarkable results, consult Praxis today and let us help you craft a winning strategy for your practice growth.
