Blog

The common questions for doctors arise: Can I handle digital marketing on my own?

Digital marketing is often simplified to content creation, video making, and social media posting—that’s it! But that’s just a part of it. It's much broader than you think.

Digital marketing includes strong strategies and execution for reaching and connecting with people online, such as advertising, email campaigns, and analyzing data to improve marketing efforts. So, while content creation is important, digital marketing involves much more than just creating content.

Let’s simplify by taking an example- you have a headache, and you decide to self-medicate by purchasing painkillers from a pharmacy. Does this action make you a doctor? Certainly not.

Similarly, while you may engage in aspects of digital marketing, you are not engaging in its entirety. Self-reliance is practical for minor issues, but professional help is advisable for more complex matters.

Let’s see the Three Tiers of Marketing

Personal Touch: Some tasks are unique to you and cannot be outsourced. These things require your personal touch, reflecting your practice’s voice and vision.

In-House Capabilities: Then, there are tasks that your team can manage internally. These might not need external intervention but require your staff's dedicated attention.

Outsourceable Activities: Finally, routine tasks don’t require your direct involvement. These can be efficiently handled by third-party experts who specialize in these areas.

Think of it this way: just like how doctors specialize in different areas like heart health or surgery, we focus on specific tasks in digital marketing to get the best results. Digital marketing for doctors is the broader term. It's not just about making content; it's about making sure that content gets seen by more people, brings in new patients, and keeps up with what's popular. We also work on improving websites and figuring out what people like the most. So, specialization in digital marketing means we're experts in all these different areas to help businesses succeed online.

Things change quickly in digital marketing; if you know something today might not be valid after a few days, it’s important for specialists, like doctors or professionals, to stick to what they're best at—taking care of patients and running their clinics smoothly. These big responsibilities can't just be handed off to someone else. While digital marketing is important, specialists should focus on what they do best and leave the fast-paced digital world to experts who can keep up with all the changes.

Managing digital marketing and SEO requires consistent effort, continuous monitoring, and thorough analysis. Trying to handle these tasks alone could mean neglecting other important duties. Prioritize your key responsibilities and decide whether to dedicate time to digital marketing or outsource it to a specialized agency.

Making the Right Choice

In the early stages of your practice, when funds are limited but time is plentiful, handling digital marketing yourself is feasible. However, as your clinic grows and your schedule becomes more demanding, recognizing the need to pass the baton to a third-party agency is crucial.

In conclusion, digital marketing is a multifaceted discipline that requires a strategic approach. Identifying which tasks to keep in-house, which to outsource, and when to seek professional assistance will ensure that your digital presence is as robust and effective as your professional practice.

It’s a complex field that intertwines various skills, specializations, and strategies. If you’re considering taking on this challenge, remember that it’s not just about creating content but also about ensuring it reaches the right audience and achieves your practice goals.

Whether you manage it yourself or hire an agency, the key is maintaining a balance that allows you to focus on your primary profession while nurturing your online presence.

Your practice is unique and needs a personalized marketing strategy. We offer the best digital marketing for doctors, tailored to help you stand out and grow!