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Google Ads can be a powerful tool for doctors looking to increase their patient footfall. One can get the best outcome from Google ads when they have both technical expertise as well as understanding of your specialty. Unfortunately, most marketing agencies do not work exclusively for doctors and often lack the healthcare industry expertise which makes it challenging for the agency to deliver optimum results.

If you pay attention to the 7 things listed below, you can assist your marketing team to optimise Google Ad campaigns for better results.

1. Share Your Expertise:

No one knows your practice and your patients better than you do. Share your insights about your target demographic, the unique selling points of your services, and the most frequently asked questions you encounter. This valuable information can help your agency tailor your ad campaigns more effectively.

2. Define Your Goals Clearly:

Whether you aim to attract new patients, promote a specific service, or increase online appointment bookings, be clear about your objectives. These goals will dictate the strategy, design, and content of your Google Ads.

3. Provide Authentic Content:

Google Ads that feature genuine, authoritative content are more likely to resonate with potential patients. Consider providing your agency with original articles, blog posts, or patient testimonials to use in your ads. This not only boosts credibility but also aligns with Google's emphasis on high-quality content.

4. Be Open to Experimentation:

Google Ads offers a plethora of options, from text-based search ads to visual display ads. Be open to trying different ad formats and strategies to see what works best for your practice.

5. Monitor and Provide Feedback:

Regularly review the performance reports provided by your agency. Look at the key metrics such as click-through rates, conversion rates, and cost per conversion. Your feedback can help the agency make necessary adjustments to optimise the campaign.

6. Patient Privacy is Paramount:

As a healthcare professional, you understand the importance of patient privacy. Ensure that any patient testimonials or case studies used in your ads have the necessary permissions and comply with all relevant privacy laws and ethical guidelines.

7. Budget Discussions:

Be upfront with your agency about your budget. This will help them design a campaign that maximises your ROI while staying within your financial limits.

Remember, a successful Google Ads campaign is a collaborative effort between you and your agency. By providing them with detailed insights and maintaining open communication, you can help shape a campaign that truly reflects your practice and attracts your ideal patients.

If you are planning to start a digital marketing journey for your practice then you have Good News. Praxis offers marketing services exclusively for doctors, we understand in & out of practice marketing for doctors. We make your practice a trusted authority in the field by ensuring its relevance and high ranking on search engines.

Expertise In Healthcare Marketing

Serving Doctors Since 2013

Trusted By 100+ Doctors

Ad Campaign Management Of Over 1 Crore Annually

We have helped hundreds of doctors to build great practices and we can help you too…

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