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Google Ads can be a powerful tool for doctors looking to expand their online reach. Here's how you can assist your marketing team to optimise these campaigns for better results.

1. Share Your Expertise:

No one knows your practice and your patients better than you do. Share your insights about your target demographic, the unique selling points of your services, and the most frequently asked questions you encounter. This valuable information can help your agency tailor your ad campaigns more effectively.

2. Define Your Goals Clearly:

Whether you aim to attract new patients, promote a specific service, or increase online appointment bookings, be clear about your objectives. These goals will dictate the strategy, design, and content of your Google Ads.

3. Provide Authentic Content:

Google Ads that feature genuine, authoritative content are more likely to resonate with potential patients. Consider providing your agency with original articles, blog posts, or patient testimonials to use in your ads. This not only boosts credibility but also aligns with Google's emphasis on high-quality content.

4. Be Open to Experimentation:

Google Ads offers a plethora of options, from text-based search ads to visual display ads. Be open to trying different ad formats and strategies to see what works best for your practice.

5. Monitor and Provide Feedback:

Regularly review the performance reports provided by your agency. Look at the key metrics such as click-through rates, conversion rates, and cost per conversion. Your feedback can help the agency make necessary adjustments to optimise the campaign.

6. Patient Privacy is Paramount:

As a healthcare professional, you understand the importance of patient privacy. Ensure that any patient testimonials or case studies used in your ads have the necessary permissions and comply with all relevant privacy laws and ethical guidelines.

7. Budget Discussions:

Be upfront with your agency about your budget. This will help them design a campaign that maximises your ROI while staying within your financial limits.

Remember, a successful Google Ads campaign is a collaborative effort between you and your agency. By providing them with detailed insights and maintaining open communication, you can help shape a campaign that truly reflects your practice and attracts your ideal patients.

PRAXIS 360 offers Digital Marketing Services exclusively for doctors, carries an experience of over 1 Crore annual ad budget spends. Consult us today!