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New Location, New Challenges, Bigger Growth – The Clinic’s Transformation!

New Location, New Challenges, Bigger Growth – The Clinic’s Transformation!

Praxis Website Image - Success Story (2)

MEET

Dr. Gule

Meet Dr. Gule, a dental surgeon practicing in Noida. She decided to shift the clinic from Rohini to Noida, which she successfully did. However, her decision to relocate posed a challenge, as she had to build her practice from scratch at a new location far from her old clinic with minimal local contacts. She shifted to Noida, but few patients were aware of the clinic. This challenge made her contact praxis! 

Initial Assessment

Where It All Began: Analysing The Critical Gaps in Dr. Gule’s Online Visibility Dr. Gule’s shift to Noida led to low clinic visibility, limited local reach, and a weak online reputation. Our initial assessment identified critical gaps that informed the development of a focused growth strategy.

Identified visibility issues due to profile review status and outdated location, limiting patient discovery in Noida.
Recognized minimal digital and offline footprint in Noida, highlighting the need for targeted local outreach.
There were under 150 reviews and weak credibility signals, signaling a trust gap with the new patient base.

Suggestion

A successful transition isn’t just about changing the location—it’s about changing the strategy. Dr. Gul’s Noida journey reflects how digital and local efforts can rebuild a brand from scratch.

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Challenges Faced

Relocating from Rohini to Noida, Dr. Gul faced a daunting task—starting afresh in a city where she had limited contacts and zero patient base. Her GMB profile went under review during the transition, reducing her visibility just when she needed it most. With fewer than 150 reviews, gaining online trust was a hurdle. Her website still reflected the old address, making it harder to connect with locals. The absence of local SEO and social proof meant she needed to rebuild her presence from the ground up. 

Key Takeaways

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Keep your address and location details accurate with clear visuals to help patients easily find you.
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Revamp the website content, keywords, and structure to align with location-specific search intent and attract local traffic.
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Encourage satisfied patients to leave reviews, building trust and improving her online reputation with a strong 4.9-star rating.
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Leverage both online platforms and offline branding to reach new patients and establish a strong presence in the Noida community.

Results

Increased from under 150 to over 305 patient reviews, significantly boosting trust and online credibility.
Achieved a consistently high rating on Google, attracting more patients searching for reliable dental care.
Her website now ranks on the first page for several Noida-specific dental search terms, driving organic traffic.
Well-targeted ads brought in quality leads and new patient appointments with a high return on investment.
Branding materials and community engagement increased recognition in nearby residential areas.
Built a loyal and growing patient base from scratch, making her clinic a trusted name in the area.

Dr. Gul’s Journey to Success in Noida

Dr. Gul’s strategic move to Noida has been a success, marked by growth and resilience. By enhancing online visibility and reputation through a verified GMB profile, local SEO, and patient engagement, she rebuilt her practice. Now, her clinic boasts top rankings, strong reviews, and a growing patient base, solidifying her status as a trusted dental provider in Noida.

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Project Information
Dr. Shiva Kumar
Urologist
Grow Your Practice With Praxis
Grow Your Practice With Praxis

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